Innovasea

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Innovasea is a global developer of aquaculture and fish tracking systems. Following a series of acquisitions, Innovasea engaged Kula to develop a comprehensive ManuMark? Site Planning strategy to guide the development of a new, amalgamated Innovasea website. As part of the engagement, we conducted a diagnostic on all 7 websites under the Innovasea umbrella in order to inform our recommendations for a new website that aligned under a common message about fish health and sustainability. The engagement included search-optimized information architecture, a marketing automation platform recommendation, site migration planning, and ultimately building a website that helped Innovasea bring their rebrand to life online.

Other Projects

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Maritime Geothermal

The Maritime Geothermal redesign introduced inbound marketing for their clients and dealer network and created a platform for 100% organic search growth year on year plus a major increase in lead generation.

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EMCO

EMCO is a leading HVAC distribution company representing Daikin heat pumps. We transformed the Daikin Atlantic website with a focus on dealer enablement and lead generation, including developing a robust dealer finder tool, an energy savings calculator, a dealer portal for managing branded Daikin assets, and a reporting dashboard where dealers can effectively manage leads while providing EMCO with complete visibility into the follow-up process.

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