Reliable Automatic Sprinkler

Reliable Automatic Sprinkler homepage preview

Reliable Automatic Sprinkler Co., Inc., is a global manufacturer and distributor of fire protection products, headquartered in South Carolina. Reliable engaged Kula Partners to redesign its website using a ManuMark? Site Planning strategy to guide the build. As part of the engagement, we delivered competitive research, website design strategy, and site architecture and on-page SEO recommendations in order to optimize the new website for organic search. 

Many of Reliable’s website users know exactly what they’re looking for. To help this technical audience find the products they need in an instant, as part of the redesign, we implemented Algolia on-site search and ensured the search bar was prominent. 

The new homepage design surfaces calls-to-action above the fold alongside Reliable team members in order to drive site visitors to engage with technical services and customer care. Humanizing the website was a key design element, from showcasing Reliable’s team on top landing pages to demonstrating how customers benefit from Reliable’s comprehensive solutions by demonstrating use cases on product pages. 

Additionally, we built a custom Submittal Builder tool for Reliable which enables users to easily compile all product specifications they may need into a single PDF.

Reliable homepage screenshot

Other Projects

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TireConnect by Bridgestone

TireConnect by Bridgestone provides tire dealerships across North America with software that enables better online and in-store tire selling with real-time pricing and inventory.?After working with Kula Partners to optimize their app’s user experience, TireConnect was ready to bring their online presence up to speed, too. We redesigned their website to reflect the Bridgestone brand and their app’s superior user experience while implementing inbound lead generation.

Image of Lorneville

Lorneville

Lorneville is a mechanical contracting company that has worked on some of the largest industrial construction, turnaround, and maintenance projects in North America.

We helped them bring their new brand and positioning to life online with a fully reimagined, conversion-focused website and inbound lead generation program.

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