The Kula Ring

A podcast for manufacturing marketers

The Kula Ring podcast is essential listening for manufacturing marketers who want to grow their digital presence and compete online.

Sponsored by Kula Partners—an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition—The Kula Ring podcast features conversations about marketing, sales, and technology with top manufacturing executives from across North America.

The Kula Ring podcast is co-hosted by Kula Partners principals, Carman Pirie and Jeff W. White, both of whom are frequently sought after for their digitally-focused B2B expertise. They regularly share their insights with audiences including conferences like B2B Online and HubSpot’s INBOUND, the Gardner Manufacturing Marketer blog, and other podcasts focused on B2B marketing and technology.

Episode 88

What Can a B2B Manufacturer Achieve Through Sales and Marketing Automation?

Featuring Andrew Vocaire, Director of Digital Strategy at Ravago

B2B manufacturers with limited addressable markets are expanding their reach by translating best practices from sales relationships into automated environments. Andrew Vocaire, Director of Digital Strategy at Ravago, a global plastic production and distribution company, shares insights into the company’s experimentation with digital tools and processes to acquire market share.

Listen Now
Episode 87

Optimizing an ABM Campaign Using Engagement Metrics

Featuring Sergio Lemus, Senior Manager, Demand Generation at Cooper Lighting Solutions

Account-Based Marketing (ABM) is designed to reach your best-fit accounts with highly focused and relevant messages. But what happens when your target accounts don’t convert on the products or actions you serve them? Sergio Lemus, Senior Manager, Demand Generation at Cooper Lighting Solutions, shares conversion challenges from the company’s first ABM campaign, and how they turned things around to benefit from 100% engagement on target accounts.

Listen Now
Episode 85

Future-Proof Your B2B Marketing Strategy

Featuring James Soto, CEO of Industrial Strength Marketing

More than most industries, manufacturers know that innovation is key to survival. But what value is placed on marketing efforts during this transition? James Soto, Founder & CEO of Industrial Strength Marketing, talks to Jeff and Carman about how B2B industrial marketers are leading the digital transformation charge and why they need to bring executive leadership on side to foster innovation and explore different brand positions in order to evolve legacy businesses.

Listen Now
Episode 83

How a B2B Manufacturer Pilots Success with ABM

Featuring Fabio Luz, Latin America Media Team Leader and North America Digital Media Strategist at Schneider Electric

When it comes to creating account-based marketing (ABM) campaigns, more companies are stuck in strategy mode versus putting a program into practice. Fabio Luz, Latin America Media Team Leader and North America Digital Media Strategist at Schneider Electric, shares his account-based marketing pilot process, which helped the company identify target accounts and move them down the sales pipeline.

Listen Now
Episode 82

How Podcasting Fits Into a B2B Manufacturing Marketing Strategy

Featuring Iris Weeden, Director of Marketing at MacroFab

Should B2B manufacturers step into the already-crowded podcasting arena? Iris Weeden, Director of Marketing at MacroFab, says the MacroFab Engineering Podcast is the company’s content engine with the added bonus of generating leads and revenue. She shares how the podcast drives traffic and conversions to the website, how they’ve grown to 5,000 downloads per week, and how they choose topics for the podcast and blog.

Listen Now

Actionable Marketing Advice for Manufacturers

Sign up to subscribe to our Strategic Insights for Manufacturing Marketers series:

Warning!

You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.

Close
免费人成在线视频观看,亚洲人成电影在线天堂色,成版人看片app破解版